Credits and Publicity

CREDITS

a) The Borrower must give full credit to the Canadian Museum of Civilization as the producer of the exhibition in all publicity, promotional products, related activities and programming as follows:

English: A travelling exhibition produced by the Canadian Museum of Civilization

French: Une exposition itinérante réalisée par le Musée canadien des civilisations

b) The CMC and the Canada Federal logo must be included on all publicity and promotional materials produced by the Borrower. CMC to supply all logos which are not be altered or modified in any way.

PUBLICITY

A. PROMOTION

a) The Borrower must give full credit to the CMC and the federal government of Canada, as stipulated above, in all acknowledgements, press releases, media events, invitations, posters, publications, banners, title and credit panels, backgrounder, calendar of events, weekly on-site information sheets, on-site information outlets, tourism information sites, signage and other material relating to the exhibition, when applicable. The Borrower agrees to send publicity materials to CMC for approval c/o Malcah Sussman, Travelling Exhibitions Coordinator. The CMC agrees to respond within no more than 2 working days.

b) The Borrower agrees to send to the CMC a complete summary report within 30 days of the closing of the exhibition. The report will include an evaluation questionnaire, attendance figures, copies of press clippings, sample poster and invitation cards, exhibition reviews, exhibition photos, and other pertinent information collected as a result of the display of the exhibition at the Borrower's premises. The evaluation questionnaire will be provided by CMC and should be returned to CMC c/o Malcah Sussman, Travelling Exhibitions Coordinator.

B. MEDIA RELATIONS CAMPAIGN

The Borrower may undertake a media relations campaign in advance of and including the opening of the exhibition.

C. OPENING

a) The Borrower agrees to confirm with the CMC, at least 6 weeks prior, whether an opening event will take place at the hosting institution.

b) The Borrower agrees to collaborate with CMC on the opening event. The Borrower agrees to invite the members of the Board of Trustees and Executive Committee of the CMC.

c) CMC will have a presence and speaking role at the official opening, and will be acknowledged in the Director’s remarks.

d) The Borrower must include a CMC representative in the opening events scenario.

D. SPONSOR & CONTRA SUPPORT

(a) The Borrower may seek contra and/or cash support for the exhibition from media partners and local sponsors provided their contribution is recognised as secondary to that of the exhibition producers. The CMC reserves the right to pre-approve the participation and the positioning (e.g. crediting) of any other sponsors associated with the exhibition and related programming.